MaghrebCars

Finding the right car

• Search by city, airport or exact address (hotel, riad, street), with pick-up and return dates and times.
• Delivery to and collection from the customer’s address, selectable right in the search.
• Filters: make and model, 10 categories, price per day, no-deposit offers, automatic or manual, fuel (petrol, diesel, hybrid, electric).
• Sorting by recommendation, price, rating or newest.
• Promotional prices shown with the old price struck through.

The car page

• Full-screen gallery, favourites, sharing, and the car’s location on a map.
• Features and conditions at a glance: gearbox, fuel, seats, included kilometres, deposit, minimum age, minimum years with a licence.
• Total price for the chosen dates calculated live, with the rental company’s seasonal prices and current promotions.
• 12 predefined types of extras, from a second driver to zero-excess insurance, plus the rental company’s own extras, each with its price.
• Rental company profile (logo, rating, reviews), and questions to the rental company through the platform’s messaging before booking.

Clear prices in four currencies

• Prices set in dirhams and shown in euros, US dollars or Canadian dollars; the currency is chosen once at the top of the page and kept for the whole visit.
• Exchange rates updated automatically every day.
• The converted amount and the rate applied are saved with every request.

The booking request

• One page: price summary, extras, contact details, send.
• Customer account with a verified email address.
• The rental company accepts or declines the request; if it stays unanswered for 5 days, it is closed.
• Payment to the rental company at pick-up, by whichever of its accepted methods the customer prefers: cash, card, mobile card terminal, QR code or bank transfer.
• Online cancellation by the customer.

The customer area

• Bookings with their status, directions to the pick-up point, price breakdown and, once confirmed, the rental company’s contact details.
• Messaging with rental companies, with an unread indicator.
• Reviews after the rental on four criteria: condition of the car, cleanliness, handover and communication.
• Emails at every step: request received, confirmed, declined, expired or cancelled, then an invitation to leave a review.

On every screen

• Built for the phone first: filters, date picker, menu and help open full screen.
• Installable as an app: on Android through a direct prompt, on iPhone through “Share”, then “Add to Home Screen”.
• Full right-to-left layout in Arabic.
• The same platform on phone, tablet and computer.

• Answers approved by the team on how the platform works, payment, cancellation, rental conditions and contact, in all four languages.
• Darija understood in Latin and in Arabic script alike.
• A place typed in, such as “casa”, “كازا” or “CMN”, immediately shows the cars offered there.
• Status of the current booking for signed-in customers, and a direct conversation with the MaghrebCars team.

The company application

• Name and description of the rental company, a contact phone and a mobile number for vehicle handovers.
• 15-digit ICE company number, commercial register number with the city of the registering court, and a Modèle 7 extract as a PDF.
• Fleet size, address and exact position on a map.
• Legal identifiers locked once the application is submitted.

Approval

• Every application is approved by hand once the documents have been reviewed; a rejected application can be corrected and resubmitted.
• During the review, the rental company prepares its listings as drafts; they go live on approval.
• An email announces the approval and opens the rental company area.
• If the team withdraws approval, all of the rental company’s listings are taken offline at once.

Fleet and listings

• Complete listing: make, model, version, year, category, equipment, description, location and base price per day.
• Several identical vehicles under one listing.
• Rental conditions: minimum age, minimum years with a licence, deposit, whether a credit card is required, included kilometres and price per extra kilometre, accepted payment methods.
• Delivery and collection: a base fee plus a price per kilometre, offered from a minimum rental length set by the rental company.
• Status of each listing: active, paused, archived or draft.

Photos

• Up to 12 photos per vehicle.
• Prepared automatically: iPhone photos converted, several sizes for fast loading, hidden photo data such as the location removed.

Bookings and messages

• Accept, decline, cancel, report a no-show or archive.
• Counters for pending requests and unread messages.
• Messaging with customers, and a rating of each customer after the rental.
• Email notifications for bookings, messages, cancellations, status changes, account approval and reviews; phone and computer notifications for bookings.

Public page and training

• Public page created automatically on approval: logo, description, active listings, reviews, rating and response rate.
• Training centre for approved rental companies: videos, short clips, PDFs and documents, with a record of what has already been watched or read.

Planning

• Two months side by side, with month and year selection, and planning over several years.
• A price per day for a chosen period, with a minimum rental length.
• Three seasonal templates: summer in Morocco, end of year, spring.
• Blocking and unblocking days, for example for a rental agreed directly.

Renting at the right price

• Promotions from 1 to 70% for a chosen period.
• Price recommendation: market range (minimum, median, maximum) and a suggested price, updated regularly.

Rental companies

• Queue of sign-ups, a profile for each rental company with its documents, approval or rejection, suspension.
• Standard, Pro and Elite tiers.
• Listings created and managed by the team on behalf of a rental company.

Overview

• Bookings and their value, figures per rental company, available cars per city.
• List of all bookings and moderation of reviews.
• In a dispute, the team can read the messages between customer and rental company; every viewing is logged.

Trust

• Counting late cancellations (less than 48 hours before pick-up) and no-shows.
• New bookings blocked after 3 late cancellations or 2 no-shows; the team can reset the count.

Help, training and partners

• The team answers visitors on behalf of MaghrebCars and is notified of every new message.
• Publishing and managing training centre content.
• Partner programme: invitation codes for people who bring in new rental companies; each partner is the first to review the applications they brought in.

Live controls and roles

• Help chat, training centre, partner programme and maintenance mode, each switched on or off while the platform is running.
• Customer, rental company and administrator roles, with a lead administrator and 21 rights that can be granted to each team member individually.
• Log of the team’s actions.

• Public page of every approved rental company with active listings, in the sitemap with its four language versions.
• Pages for Casablanca, Marrakesh, Agadir, Rabat and Nador, for the city and for the airport, each with its own web address in every language (“location-voiture”, “car-rental”, “mietwagen”).
• “No deposit” pages for these cities, published as soon as real offers exist there.
• Sitemap rebuilt from live data; the language versions of each page are linked, so Google shows the right language.
• Information that Google reads directly: MaghrebCars and its social networks, each rental company with its address, the cities it serves and its rating, each car with its price, and the path to every page.
• Titles, descriptions and preview images in every language; on car pages, the car’s photo and the price in dirhams with the equivalent in euros or dollars.
• Every page is delivered complete, so search engines can read it straight away.

Reliable bookings

• Prices, totals and booking statuses are set by the platform alone; the price is checked again at the moment of booking.
• Booked days are locked in the same step as the booking: two customers never get the same car for the same dates, and a double click creates only one booking.
• Contact details hidden automatically in messages: phone numbers, email addresses, links, IBANs and social media handles.
• Private contact details, legal identifiers and company documents reserved for team members with the matching right.

Secure operation

• Bot protection at sign-in and when a conversation with the team is started; a cap on repeated attempts at sensitive actions.
• Encrypted connection on every page, with the security settings recommended for browsers.
• Hosted in European data centres.
• Automatic routines: notifications sent every minute, unanswered requests closed every hour, archiving, review reminders and removal of inactive conversations.